Does Odd Future live up to the hype? The answer depends on who you are: the kids in the tank tops with inverted crosses drawn on the back – who peppered the crowd at Ritz – might think so, but so do the general press. OF thrives on being an anomaly in mainstream hip hop – lyrics of rape and Satanic worship don’t always earn someone the Best New Artist award at the VMAs, but it did for Tyler, the Creator.
“I’ve never listened to hip hop much, but this is pretty cool,” it’s not hard to come across this kind of statement when sifting through the growing fan base for Odd Future. But there’s nothing wrong with that, either, and certainly not for the futures of the dozen or so people in the collective.
At the Ritz, someone said to me: “Yeah, just enjoy the show while you can – their fifteen minutes will be up any day now.”
Perhaps. Or not. They have the chance to fade out and grow irrelevant (looking at you, 50 Cent and pop rap alumni) or advance beyond being a mere footnote in a graveyard of unmentionables.
The set at Ritz was worth it – lend an eye to what went down.